The radiance of Morocco upheld by its people
00212.MA is a citizen-driven initiative currently being developed, emerging from a collective momentum, with the ambition to honor and support those who contribute to the influence and visibility of Morocco through their projects, products, commitments, and actions.
Morocco's global influence relies not only on its institutions, but also on the drive of its citizens across the world. 00212.MA embodies this conviction, in line with the Royal Vision.
Promoters of the initiative
00212.MA: A Digital Identity of the Kingdom
A citizen-led, grassroots, and structured initiative.
00212.MA is a citizen-driven initiative, rooted in the field. It is carried by those who, every day, contribute to Morocco’s influence around the world: creators, entrepreneurs, athletes, artists, researchers, and all engaged citizens.
The initiative, currently under development, will highlight projects rooted in Morocco as well as those connected internationally. It celebrates initiatives that build bridges, strengthen the image of the Kingdom, and inspire beyond borders.
00212.MA will be built on a clear reference framework, plural governance, and a shared vision.
Its ambition: to become a visible, legitimate, and unifying reference for Moroccan talents, wherever they are based.
About
Everything you need to know about the fundamentals of our initiative
We wish for our initiative to be carried by a community of Moroccans from all backgrounds: entrepreneurs, creators, athletes, members of the diaspora, artisans, researchers, artists, and engaged citizens. 00212.MA aims to embody the ambition of a Morocco that shines through its talents and values.
The mission of 00212.MA is to identify, highlight, and support initiatives, projects, and talents that contribute to the cultural, economic, and societal influence of the Kingdom of Morocco, both domestically and internationally.
Our approach is part of a dynamic that highlights the contribution of Moroccan citizens across various fields: cultural diplomacy through arts, crafts, storytelling, and living heritage; economic diplomacy driven by exporting companies and Moroccan brands; technological diplomacy showcased by startups, innovative solutions, and digital talents; entrepreneurial diplomacy through projects that create value, connection, and impact; and finally, citizen diplomacy, embodied by social, educational, or environmental actions carried out in Morocco or by the diaspora.
An initiative supported by 00212.MA must generally meet at least three of the following criteria: highlight Moroccan culture, know-how, or identity; positively enhance Morocco’s image internationally; involve the diaspora or operate beyond borders; build lasting bridges with foreign partners; inspire pride, commitment, or a sense of belonging to Morocco. For example, the strategic game Moulkiya, with strong educational and cultural impact, was designed to showcase the infrastructure, achievements, and ambitions of modern Morocco around the world.
